News — Focused
The Language
If we’re talking about sales, now you’re talking my language! The fashion/clothing business isn’t too far away from the music business. You’re only as good as your last design. It’s almost like everything has a magical number where price and demand meet somewhere special. I think I’ve surprised myself a little more than where my expectations were for this line versus Piro Penthouse. I’m learning how to not think about the sales and designs too much. One thing that may sound cliché but it is very true; If you make it, they will come! I love designing and creating things....
Stay Focused

I know my prices went up but so did my thought process. My ideas aren’t cheap either. These designs aren’t cheap as well as the quality of the materials aren’t cheap at all. The time you put into designs, logos, branding and marketing is endless. My first company took about 5 years to fully blossom. I’m at a new phase in life where quality has to be over quantity. I want nothing less than that for myself and others. I haven’t put a project musically with more than 10 songs in 7 years. I’d rather skim all the extras off...